Atara 650b gravel carbon wheelset
atara 650b wheelset
Atara 650b gravel carbon wheelset
atara 650b wheelset
atara 650b wheelset
atara 650b wheelset
Atara 650b gravel carbon wheelset
atara 650b wheelset
Atara 650b gravel carbon wheelset
atara 650b wheelset
atara 650b wheelset
atara 650b wheelset

atara 650b wheelset

$1,299.00 Compare at Save


1,325g | 28mm internal width

Lifetime Warranty & Incident Protection

Please allow approx. one week for XD15 bearing upgrades

Freehub XDR (SRAM Road)
Style Sand
Bearings Enduro Sealed

Item is in stock Only 0 left in stock Item is out of stock Item is unavailable

ataraxia noun

at·​a·​rax·​ia | \ ˌa-tə-ˈrak-sē-ə

Definition: calmness untroubled by mental or emotional disquiet


We optimized our atara 650b wheel system for the joyful exploration of the world around us whether out the back door or deep into the backcountry. Light yet robust and optimally wide for the full range of tires you may want to try, atara 650B achieves supreme performance without compromising durability or serviceability.


28ID | 33W | 24.5D | 3.5 asymmetry

Blended T700 & T800 carbon fiber | raw | 365g


arche|os | F:12x100 | R:12x142

24H | centerlock disc | 36T ratchet

Contact us for QR or F:15x100


Spokes: Pillar Wing 20 | straight-pull | 1:1 | 2-cross | 277mm universal spare spoke

Nipples: Pillar brass exposed PB14|FG2.3|14mm

Tape: 29mm tubeless single layer

Valvestems: 40mm tubeless anodized alloy

Weight: 1325g +/-1.5%. Tape & valves add ~30g


Tire Compatibilty: 47mm - 2.4”

Max Pressure: 45psi max

Max Weight: 130kg

Included Extras

Universal spare spoke

Centerlock Lock Rings

While we build our products to last, even the most thoughtfully-engineered products have their limits. In the unlikely event that you exceed ours, we’ll want to get you back in the saddle as quickly and painlessly as possible.

That’s why every Lōgōs product comes with:

Lifetime Warranty against material or manufacturing defects;

2-Year No-Fault Crash Replacement covering 100% of the cost of components (e.g. rims; hubs) damaged while riding the product as intended (no XC wheels on DH bikes);

50% off replacement parts after two years and for non-original owners.

Read our full warranty and incident protection policies

Our Optimized Rim Profile

With its generous 28mm internal width, our atara 650b rim supports 47mm - 2.4” tires at lower pressures without tire squirm for greater traction, control, and comfort. 3mm of asymmetry balances spoke angles for higher overall tension and a stronger, more durable wheel with a standard spoke count. Its robust blended-modulus layup is formed in precision-polished molds to deliver a raw carbon finish free of heavy cosmetic coatings for high strength-to-weight and impact-resistance, while heavier or more aggressive riders can add tire inserts for even more ruggedness from a lighter overall system.

Hubs Worth Investing In

At the heart of every Lōgōs wheel is the arché|os hubset. Based on the star ratchet design patented by Hügi in the 90s and later popularized by DT Swiss, our hubs' “arche|os” architecture employs the proven dual-spring floating variation that established this as the “archetype” for bombproof reliability.

A Build We Stand Behind

All of our wheels are laced with Pillar Wing spokes as much for their exceptional strength, durability, and serviceability as for their light weight and slight aerodynamic benefit. 

Exposed brass nipples always so that a few years down the road when it's time for a truing service is a breeze.

Every lōgōs wheel is precision prepped, machine-built, hand-finished, and machine-checked to ensure the tightest tolerances for years of trouble-free riding.


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