atara 650b - rim only
at·a·rax·ia | \ ˌa-tə-ˈrak-sē-əDefinition: calmness untroubled by mental or emotional disquiet
We optimized our atara 650b wheel system for the joyful exploration of the world around us whether out the back door or deep into the backcountry. Light yet robust and optimally wide for the full range of tires you may want to try, atara 650B achieves supreme performance without compromising durability or serviceability.
28ID | 33W | 24.5D | 3.5 asymmetry
Blended T700 & T800 carbon fiber | raw | 365g
Tire Compatibility: ETRTO 30 - 54mm tubeless or tubed (also compatible with most 28mm)
Pressures: 110psi max (see pressure guide)
While we build our products to last, even the most thoughtfully-engineered products have their limits. In the unlikely event that you exceed ours, we’ll want to get you back in the saddle as quickly and painlessly as possible.
That’s why every Lōgōs product comes with:
Lifetime Warranty against material or manufacturing defects;
2-Year No-Fault Crash Replacement covering 100% of the cost of components (e.g. rims; hubs) damaged while riding the product as intended (no XC wheels on DH bikes);
50% off replacement parts after two years and for non-original owners.
Flawless, Right Out of the Mold
Our High-Precision Molding Process achieves a consistently clean raw matte carbon finish free of excess resin, fillers, or post-mold coatings for a beautiful rim with exceptional strength-to-weight.
Optimized Layups put tough mid-modulus carbon in impact zones and stiff higher-modulus carbon in non-impact zones while reinforcing spoke holes and other high-stress areas.
Engineered for Excellence
Asymmetric Profiles with individually-reinforced and angle-drilled spoke holes balance spoke angles and tensions to increase wheel strength and durability without increasing spoke counts.
Beadlocks keep tire beads securely in place under constantly changing loads to prevent burping and blowoffs.